Noesion Radarnoesion.ai
Research2026-08-17

Forrester analysts argue that marketing and content technology is shifting toward interfaces where practitioners state what they want and software coordinates the work across existing systems. They name Adobe, Optimizely, Sitecore and Acquia as vendors building early versions, with third-party layers available for mixed stacks. Their advice is to treat this as an emerging capability rather than something to rebuild a technology stack around, since enterprise adoption remains limited.

What changed

Marketing and content teams worked inside each system's own interface or waited for developers to build custom workflows.

What it unlocks

Describing a campaign or content task in words and having software carry it out across several existing marketing systems.

  • 39% of B2C marketers raising tech spend 5%+
  • 63% of C-level B2B marketers slowing hiring

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