Noesion Radarnoesion.ai
Survey2026-08-04

A survey of 600 U.S. consumers by marketing firm Attentive found that two-thirds of shoppers used AI assistants such as Gemini, Perplexity and ChatGPT to help with purchases in the past three months, rising to four-fifths among Gen Z. The most common uses were asking about a specific product, comparing options, getting recommendations and hunting for deals. Most respondents also said they expect holiday shopping and discounts to begin before Black Friday.

  • 67% of shoppers used AI tools for purchases in the last three months
  • 80% among Gen Z
  • 71% plan to start holiday shopping before Black Friday
  • survey of 600 U.S. consumers

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