An Indonesian teen named Noxa created Tung Tung Tung Sahur using OpenAI’s image tool. The character became a global meme with hundreds of millions of views. A US lawsuit now questions whether it qualifies for copyright. Do Big Studios used the character in a Roblox game. Mementum sent a cease and desist on behalf of Noxa. Do Big argues sparse prompts do not meet human authorship standards. The US Copyright Office says AI-only works are not protected. The case may set norms for AI-assisted creation. Mementum also filed a takedown under EU law. The character will appear in Fortnite as a skin. The dispute spans US, EU and French courts.
What changed
AI-generated works had no clear path to copyright protection.
What it unlocks
Testing whether sparse prompts can establish human authorship for AI-assisted works.
- 15 minutes to create Tung Tung Tung Sahur
- 7 prompts used
- hundreds of millions of views
Sources