Prophix CEO Alok Ajmera says CFOs now demand proof of AI value before spending. Early in 2026 they bought on hype. Now they ask for user references and demonstrated gains. Ajmera groups CFOs into AI-confident, AI-detractor and AI-curious. Detractors cite security and data privacy risks in regulated industries. Most CFOs are AI-curious and want to see measurable benefits. Ajmera argues the focus should be on scaling gains rather than immediate cost cuts. Prophix saw a fivefold productivity boost in its engineering team. The company is hiring more engineers to capture the gains.