Release2026-09-28

David’s Bridal launched Pearl Connect, an AI platform for wedding vendors. It matches vendors with couples using details from Pearl Planner. The platform offers a free tier and two paid tiers. It includes a communication hub and calendar sync. Vendors can also schedule and view analytics. Pearl Planner was introduced in 2025. A free budgeting tool was added this spring. Pearl Connect is part of the Aisle to Algorithm strategy. The strategy aims to support couples at every wedding planning touchpoint.

What changed

Vendors contacted couples through separate channels without shared context.

What it unlocks

Vendors receive AI-matched leads from couples actively planning weddings.

  • Pearl Connect launched 16 Sept 2026
  • $49 per month premium tier
  • $119 per month premium tier

What you need to act on it

  • a Pearl Planner profile from the couple
  • vendor subscription to Pearl Connect

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