Incident2026-09-22

Meta announced Muse can call businesses to make reservations. Internally it added a human agent layer for these calls. Muse hands requests to trained human agents who place the call. Employees raised privacy and PR concerns about human involvement. Some testers were not told a human made the call. Meta says it will only roll out the feature when ready. The feature is currently in confidential pre-launch testing. Meta claims contractors are trained to keep data secure. Employees fear negative headlines about human involvement. Meta is working with merchants to improve the feature.

What changed

Muse was presented as an AI-only calling feature.

What it unlocks

Making outbound calls to businesses on behalf of users.

What you need to act on it

  • internal testing phase
  • US businesses only

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