Dedicated AI browsers like Perplexity Comet and OpenAI Atlas failed to gain traction. Only 8% of consumers use them often while 61% never do. Google Chrome’s dominance and stored user data made switching hard. Only 19% would change browsers for stronger AI features. Security and privacy matter more to users than AI. Their underlying AI capabilities will live on in mainstream browsers and search engines. Traditional browsers will add more AI features over time. AI is shifting product discovery to answer engines and personal agents. Marketers must make brand information easy for AI systems to retrieve and cite. Agent-mediated commerce is emerging as a new digital channel. Product content should answer application questions, not just list attributes.
What changed
Consumers relied on established browsers with accumulated trust and stored data.
What it unlocks
AI features now appear inside existing browsers and search engines instead of standalone products.
- 8% use AI browsers often
- 61% never use AI browsers
- 19% would switch for AI features
- 22,573 surveyed, ±0.9 points
Sources