OpenAI introduced a new visual ad format in ChatGPT. It appears during image generation and shows product images. Ads are labeled and kept separate from generated images. Testing starts later this month in the US with select advertisers. OpenAI expanded measurement tools and attribution partnerships. It added integrations with Hightouch, Tealium, and LiveRamp. It supports leading attribution partners like AppsFlyer and Branch. Incrementality measurement pilots launched with Haus, Measured, and WorkMagic. Brand suitability evaluation pilots began with DoubleVerify and Integral Ad Science. Negative Phrases are now available for qualifying advertisers. ChatGPT answers remain independent of ads. Conversations stay private and user-controlled.
What changed
ChatGPT ads were text-only and lacked visual product showcases.
What it unlocks
Advertisers can now display product images during image generation in ChatGPT.
- 1.2 billion weekly users
- 15.3% lower cost per acquisition
- 67% of incremental purchases from new customers
- 93% new visitors
What you need to act on it
- US region
- initial group of advertisers
- image generation context
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