Believe has signed a global partnership with Suno, the AI music platform. The deal covers participating repertoire from Believe and its self-release arm TuneCore. Artists and labels can choose to opt in to licensed products the two firms will build together. Their music will feed new Suno models trained with industry partners. Tracks made on that new model become eligible for distribution through Believe and TuneCore. Output from Suno's existing models is not covered, and those models are due to be retired. Believe had blocked Suno tracks since 30 April, calling the platform unlicensed. Suno has similar deals with Warner Music Group and BMG. Universal and Sony are still suing Suno in the US, and collecting societies in Germany, Denmark and Canada have brought their own cases.
What changed
Believe and TuneCore automatically blocked distribution of tracks made on Suno, which it classed as unlicensed.
What it unlocks
Believe and TuneCore artists can opt in to licensed AI music products and distribute tracks made on Suno's new industry model.
- 560 recordings in UMG/Sony suit
- $400m raised at $5.4bn valuation
- 100m+ platform users
What you need to act on it
- artist or label opt-in
- Suno's new industry partner model, not yet launched
Sources