Noesion Radarnoesion.ai
Research2026-10-13

LLM-driven search creates two brand challenges: visibility and accuracy. SEO is now linked with GEO, or generative engine optimization. Zero-click LLM responses replace direct links on result pages. New metrics are replacing traditional traffic analytics. Stakewise saw ChatGPT referral traffic rise to 700 sessions monthly by mid-2025. Visitors from ChatGPT had lower bounce rates and viewed more pages. The team could not see what AI systems told customers before the click. Audits revealed confident but wrong answers about fees and fund choices. One error claimed the platform offered five funds instead of seven. Fee structures and safeguards were also mischaracterized. The research identified blind spots in AI visibility metrics. It also found organizational inertia in adapting SEO workflows. Leaders underestimate how quickly AI can amplify inaccurate brand information.

What changed

Traditional SEO metrics tracked direct links and click-through rates.

What it unlocks

Auditing AI-generated answers to correct inaccurate brand information.

  • 700 referral sessions per month from ChatGPT
  • 7 funds in KiwiSaver product
  • 5 funds incorrectly stated

Sources

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