Ageas UK entered the Excellence in AI category at the Insurance Times Awards 2026. Chris Pearce, its chief data and AI officer, described the submission. The firm uses AI to rethink customer service, staff support and operations. It combines predictive and generative AI with human judgement. Over the past year it embedded generative and agentic AI in pricing, fraud, claims and customer service. Each use case is co-developed with business teams and measured for customer and business impact. Ageas built much of its AI capability in-house for greater control and customer understanding. Results include improved fraud detection, faster claims handling and better support for vulnerable customers. Winning would recognise cross-functional collaboration across data, technology, operations, claims, pricing and customer teams.