Market2026-10-21

Meta reported Q3 revenue of $64.6 billion. Revenue rose 26% year over year. Daily active users across its apps reached 3.64 billion. Ad prices increased 14% while impressions grew 10%. Expenses jumped 68% due to AI capital spending. Headcount fell 15% year over year to 66,775. Threads now has more monthly users than X. Reality Labs revenue grew only slightly. Muse AI adoption faces retention and privacy concerns. Meta’s AI spending far outpaces its AI revenue.

What changed

Expenses grew slower than revenue in prior quarters.

What it unlocks

Meta can sustain AI investment while ad revenue offsets rising costs.

  • $64.6B Q3 revenue
  • 26% revenue growth YoY
  • 68% expense growth YoY
  • 3.64B daily active users

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