Market2026-10-28
Evernote used ChatGPT Ads to reach people working with AI. It tracked free trials to paid subscriptions. Core campaigns saw ~10–20% higher trial-to-paid conversion than historical averages. ~25% of desktop visits from those campaigns created new accounts. The team tested whether performance holds as the channel grows. Evernote plans to explore more use cases and dedicated landing pages. It aims to show how its product fits AI workflows. Results are based on Evernote’s first-party analytics and subscription records.
What changed
Evernote relied on historical paid-acquisition channels with lower trial-to-paid conversion rates.
What it unlocks
Reaching AI users who convert to paid subscriptions at a higher rate.
- ~10–20% higher trial-to-paid conversion
- ~25% desktop visits resulted in new accounts
What you need to act on it
- ChatGPT Ads campaigns
- focus on a single product feature
Sources