ACI Worldwide surveyed over 3,300 U.S. and U.K. consumers. Only 7% of fashion shoppers would let an AI assistant buy without approval. 53% are uncomfortable with AI making purchases on their behalf. 14% would require manual approval for every AI purchase. Shoppers value AI for finding deals and comparing prices. They prefer AI to surface options rather than make final decisions. Privacy and trust remain top concerns for AI tool use. Retailers can build loyalty by embedding useful AI features in their apps. AI in fashion works best as a better editor of choices. Consumers want AI to explain why a choice is better.

• 7% allow AI to buy without approval
• 53% uncomfortable with AI making purchases
• 14% require manual approval for every AI purchase
• 3,300+ U.S. and U.K. consumers surveyed