Salesforce agreed to buy Braze for about $5.66 billion in cash. Braze shareholders will receive $47.50 per Class A share. Braze powers real-time customer engagement across apps, web, email, SMS and WhatsApp. Its platform handles trillions of messages and journey actions yearly. BrazeAI optimizes content, offers, channels and timing with AI. Braze serves roughly 2,770 customers including Canva, Instacart and Venmo. The deal is expected to close in Salesforce’s fiscal year 2028. It still needs Braze shareholder and regulatory approvals. Salesforce plans to integrate Braze into Marketing Cloud, Data 360 and Agentforce. The combined offering aims to strengthen cross-channel personalization at scale.
What changed
Braze operated as an independent customer engagement platform.
What it unlocks
Salesforce can integrate Braze’s real-time engagement and AI decisioning into Marketing Cloud and Customer 360.
- $5.66B enterprise value
- $47.50 per Braze Class A share
- 2,770 Braze customers
What you need to act on it
- Braze shareholder approval
- regulatory approvals
- customary closing conditions
Sources