Release2026-11-02
Levi’s launched a holiday campaign called Let’s Get Fuzzy. It uses stop-motion claymation for a 60-second ad. The ad features a yeti named Gus finding acceptance in a cabin. The campaign references Levi’s 1995 Clayman ad. No AI was used in the filming process. The collection is available online and in select stores. Levi’s reported Q3 revenue of $1.6 billion. That is a 4% year-over-year increase. CEO Michelle Gass said the back-to-school campaign underperformed. The brand plans to increase mid-funnel marketing investments.
What changed
Previous campaigns used digital or AI-generated content for efficiency.
What it unlocks
A holiday ad campaign created entirely with handmade stop-motion claymation.
- 4 hours of filming per second of animation
- $1.6B Q3 revenue
- 4% YoY revenue increase
Sources