Indeed's Hiring Lab reports that 9.4% of UK job adverts now mention AI or related tools, a record share, while overall UK postings have fallen 11% since the start of 2026. In office-based fields such as HR, management, marketing and finance, adverts referencing AI are rising even as total adverts in those fields decline. Jobseeker searches for AI roles are up sevenfold since ChatGPT launched, though they have eased from their peak.
What changed
AI mentions in UK job postings were at a lower share, and AI language was largely confined to specialist technical roles.
What it unlocks
Benchmarking how far employers' stated AI skill expectations have spread outside technical roles in the UK.
- 9.4% of UK postings mention AI
- 48.8% of data & analytics postings
- AI role searches up 7x since ChatGPT
- UK postings down 11% in 2026
Sources